Immersed in daily routine, most executives lose touch with the myriad forces that shape their customer's motivation. They ignore changing trends until it's too late. This section will be updated monthly to help you cut through corporate inertia and generate new selling ideas. Each article demonstrates Omegapoint's insight into marketing psychology. Most articles can be repackaged into strategy workshops that will unleash employees' imagination.

As the site grows we will add NEW! items to the archive.