As we wade into the deep end of the economic recession, most marketers are uncertain about how to lead the charge toward innovation and sales growth.Flux is a succinct white paper that summarizes the 18 biggest customer development opportunities marketers face today - if they are willing to recognize the changes that have occured in their profession since 1998. If you're a marketing director, CEO or sales manager, Flux will help you think differently about customer acquisition and retention. Stimulate 'strategic creativity' now by downloading Flux on PDF.

 

  • A "centerless" marketing services firm that specializes in turnarounds, brand repositioning and new product development.
  • A kinetic consortium of people, ideas, projects, resources and information focused on responding quickly to sales opportunities.
  • An incubator or 'hothouse' supporting a decentralized group of marketing innovators.
  • An aggregator of creative marketing talent who develops customized account teams based upon functional and industry expertise.
  • A market intelligence firm specializing in early identification of pertinent social, economic, political or technological change.

  • Published in Marketing News, Dartnell's Sales and Marketing Newsletter and B2B Magazine
  • Catalyst for the 'most dramatic turnaround in the history of fast food.'
  • Pioneer in interactive advertising and economic development
  • Core strength: Linking brands to emerging trends in postmodern culture
  • Respected as a strategic pathfinder, innovator and motivator
  • Originator of 'Fusion Marketing' and 'Concept Leadership'
  • Collaborates with a 'creative brain syndicate' of graphic designers, multimedia mavens, jingle directors, broadcast producers and project managers

"If I were to start a new company, Lynn Hinderaker is the first person I would call." - Steelcase dealer

"The most imaginative and aggressive marketer I've met in 25 years of selling cars." - Mercedes-Benz dealer

"A true idea champion." - CBS broadcaster

 

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